LAHEEHONG

Hi there!

I am working as a UI/UX Designer and Creative Director with a foundation in graphic design.

Originating from Seoul, South Korea, my upbringing was split between Korea and Japan, culminating in nearly two decades of residence in Tokyo before relocating to New York. In the bustling environment of New York, I serve as a head of creation for a tech startup while also engaging as a freelance designer, connecting with clients and designers across New York, Tokyo, and Seoul.

My design philosophy balances personal passions with client needs. It's shaped by a focus on user needs, combined with my instincts, experiences, and insights. In my work, I mix UI/UX design skills with creative strategy, bringing unique worldwide views and holistic design approaches to every part of a project, from the very first idea to the final minute details.

I love
E.T.
Beer
Board Games
Flowers
Cats
Travel
Camping

Services

  • Creative Direction
  • Art Direction
  • Brand Design System
  • Product Management
  • Team Management
  • UI Design
  • UX Design
  • Web Design
  • App Design
  • Digital Design
  • Interaction Design
  • Visual Design
  • Illustration
  • Prototyping
  • Wireframing
  • User Flows
  • Mockups
  • HTML & CSS
  • Korean
  • Japanese
  • English

Jan 2022 - Present

Founder, Designer
PIDASAKU / New York, US

Jun 2020 - Present

Head of Creation
b.plat / New York, US

Jan 2018 - Present

UI/UX Designer, Creative Director
Freelance / based US and Japan

Apr 2022 - Apr 2023

Consultant, Senior Product Designer (Contract)
Sotheby's / New York, US

Sep 2021- Present

Goodpatch Anywhere member
Goodpatch / Tokyo, Japan

Sep 2015 - Apr 2018

Senior UI/UX Designer, Project Manager
TeamLab / Tokyo, Japan

Apr 2012 - Apr 2013

Graphic Designer
omdr / Tokyo, Japan

Apr 2010 - Aug 2015

Web Designer, Graphic Designer
ORO / Tokyo, Japan

Sep 2008 - Mar 2009

Pacific Rim - Joint design project for the Art Center College of Design and Tama Art University
ArtCenter College of Design / Pasadena, US

Apr 2006 - Mar 2010

Bachelor of Design - Graphic Design, Advertising courses
Tama Art Univerity / Tokyo, Japan

Let’s start
a project

Feel free to reach out if you want to collaborate or just to say hello!

Send an E-mail