Role
Senior Product Designer

Project Space
Talent Management Platform
0-1 Projects
B2B
B2C
SaaS

As a Senior Product Designer for Who’z, I led the creation of a user-friendly platform designed to help employees and teams create and manage personalized web pages. Serving as a talent management tool and cloud service, Who’z simplifies the process of creating, managing, and embedding employee and team profiles into existing websites.

The platform focuses on enhancing team visibility, building trust, and improving recruitment efforts, making it particularly valuable for small businesses seeking to promote their talent and team capabilities.

The core functionalities of Who’z include member management, team management, and profile customization. Its goal is to simplify the creation of employee introduction pages that can be embedded or shared, enabling businesses to effectively promote their teams.

Hypothesis

• A seamless process for creating, managing, and embedding team profiles will drive platform adoption among SMBs.

• Enhanced team visibility will strengthen organizational trust and improve recruitment outcomes.

• An intuitive design will make the platform accessible, even for non-technical users.

Core Design Features

• Built an intuitive member and team management system to streamline profile organization and updates.

• Added profile customization options to enable businesses to highlight individual talents and team strengths.

Embedding and Sharing Tools

• Designed features to embed completed pages into existing websites, ensuring seamless integration with online assets.

• Integrated social sharing capabilities to expand team visibility across various platforms.

Scalable Design for SMBs

• Simplified the UX to make the platform highly accessible and user-friendly for small businesses with limited technical expertise.

Impact

• Enhanced team and employee visibility with easy-to-create web pages, boosting trust and credibility.

• Strengthened recruitment efforts by enabling businesses to effectively showcase their talent and team capabilities.

• Delivered a cost-efficient, scalable talent management solution tailored for small businesses.

Learning

• Simple, accessible features are essential for platform adoption, especially among smaller organizations.

• Embedding and sharing tools significantly expand the reach and visibility of teams.

• Clear and intuitive profile management tools build trust and improve platform engagement.