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LAHEE HONG

Senior Product Designer

SOUND ON LIVE

TYPES
UX/Product DesignWeb DesignArt DirectionInteractive DesignB2B
Date
Oct 2021 - Present
Client
Soundonlive Inc.

01 / Introduction

Role
Lead Product Designer

Project Space
Interactive Web Design
0-1 Projects
B2B


“SOUND ON LIVE” is a design firm where music artists collaborate to create a website that visually represents music in an innovative way. The goal was to capture the beauty of music while delivering a design that amazes and inspires.

As the lead designer, I handled the concept, wireframes, design, and art direction for the project.

02 / Overview and hypothesis

The challenge was to craft a dynamic website that visually embodies music. The design aimed to synchronize visuals with music to create a captivating and emotional experience.

Hypothesis

  • Dynamic, interactive visuals would convey the essence of music and engage users.

  • Animations and responsive design would enhance the sensory connection.

  • A balanced layout and color scheme would amplify the overall impact.

03 / Solution

Dynamic Visuals
The website features particles that morph and change color in harmony with music, creating an interactive and immersive experience.

Collaborative Design Process
Through brainstorming and trial and error, we refined ideas to align with the project’s vision.

Fine-Tuned Design
Careful adjustments to layout, color, and animation speed enhanced simplicity and impact.

04 / Impact and Learning

Impact

  • Successfully captured the joy and beauty of music through dynamic visuals.

  • Demonstrated innovation by combining technical creativity with music synchronization.

  • Delivered a memorable and impactful experience that aligned with the client’s vision.

Learning

  • Balancing creativity with usability is key to impactful designs.

  • Iterative refinement ensures cohesion in dynamic projects.

  • Collaboration with the client is vital for achieving a shared vision.

This project highlighted the potential of combining art and technology to create immersive digital experiences that celebrate music.

Always Open to Collaboration!