Role
Senior Product Designer

Project Space
Co-Working Space Digital Platform
0-1 Projects
B2B
B2C

point 0 marunouchi is a co-working space launched in July 2019, redefining the “future of office spaces” by integrating advanced technologies and supporting diverse working styles.

As the Product Designer for point 0 marunouchi, I designed the website and app to reflect the space’s high-end, futuristic concept while providing a seamless user experience. The app included features such as reservations, payments, announcements, and location services, catering to the needs of busy professionals.

point 0 marunouchi offers a unique co-working experience with open spaces, meeting rooms, and nap booths equipped with cutting-edge solutions. Leveraging advanced data collection and biometrics, the space continuously improves its offerings through analysis and experimentation.

In January 2021, it became the first co-working office in Japan to earn WELL Certification (WELL v2 pilot) at the Gold level. This achievement was made possible through partnerships with Okamura Corporation, Daikin Industries, and Panasonic, incorporating expertise in air quality, furniture, and lighting.

As a testbed for WORKTECH innovations, point 0 marunouchi hosts unique experiments and initiatives led by 17 participating companies, including Daikin, Okamura, Panasonic, TOTO, Asahi, Epson, Microsoft, and Sony. Starting with 10 committee members at launch, this network quickly expanded within a year.

• Registered members: 809 → 1696 (2x growth)

• Corporate contracts: 16 → 30 (2x growth)

• Individual contracts: 80 → 303 (3.8x growth)

Hypothesis

• A user-friendly website and app design would align with the space’s premium and innovative concept.

• Intuitive app features, such as reservations and location services, would enhance user engagement and satisfaction.

• Highlighting advanced technologies and high-end solutions would position point 0 marunouchi as a leading workspace for professionals.

Website Design

• Designed a premium website with calming colors and sophisticated layouts, targeting business professionals while emphasizing innovation.

App Design

• Developed an intuitive app with key features, including reservations, payments, announcements, and location services.

• Simplified navigation with minimalistic layouts to streamline interactions and improve usability.

• Ensured the app’s design aligned with the branding of point 0 marunouchi, reinforcing its high-end identity.

• Registered members

  2x

• Corporate contracts

  2x

• Individual contracts

  3.8x

Impact

• Increased user engagement through intuitive app features for bookings, payments, and community interactions.

• Positioned point 0 marunouchi as a leading co-working space recognized for its advanced technology and user-centered design.

• Achieved Japan’s first WELL Certification (WELL v2 pilot) for a co-working office.

• Registered members grew from 809 to 1696, corporate contracts doubled from 16 to 30, and individual memberships increased 3.8x from 80 to 303.

Learning

• Clear and intuitive design plays a crucial role in improving satisfaction for multifunctional apps.

• Showcasing innovative technologies enhances brand perception and appeal to professionals.

• Consistency across digital platforms and physical spaces builds trust and strengthens brand identity.

This project positioned point 0 marunouchi as an innovative, luxurious workspace that sets a new standard for future office spaces by combining advanced technology, thoughtful design, and seamless user experiences.