Role
Lead Product Designer

Project Space
Music Collaboration Platform
Blog
0-1 Projects
B2C
SaaS

I led the design system and product design for ONLINE Studio, a platform supporting music production artists and freelancers. I was responsible for designing the website and blog, delivering intuitive and clear UX and UI to enhance connections between professionals and freelancers while fostering a collaborative and creative environment for music production.

ONLINE Studio connects professional musicians, producers, arrangers, and engineers with freelancers. With a rigorous screening process for experts, the platform offers users a trustworthy and user-friendly space to create projects and collaborate seamlessly with professionals.

ONLINE Studio was designed to connect music production professionals with those who need their expertise, encouraging creative collaboration. The platform was structured to allow users to easily create projects and receive support from professionals.

Hypothesis

• A rigorous screening process for professionals would enhance the platform’s credibility.

• Simplifying project creation and consultation features would improve user accessibility and promote collaboration.

• Intuitive and consistent UI/UX design would maximize the user experience.

Brand Design System
I established a consistent brand design system that unified the website and blog, ensuring coherence and reliability across all touchpoints.

Custom UX Design
I designed an intuitive and user-friendly UX that allows users to easily search for professionals and create projects.

Creative Design Elements
To reflect ONLINE Studio’s unique atmosphere, I incorporated freeform layouts and collage techniques, creating a distinctive visual identity.

Professional Verification System
I implemented a rigorous screening process for professionals, ensuring that only verified experts were registered, building trust between users and the platform.

Impact
The project boosted user engagement and trust with intuitive UX/UI and a rigorous verification system, fostering creative collaboration within the music production community.

Learning
It highlighted the importance of building trust through expert certification systems and demonstrated how simple processes, combined with creative design and functional UX, can improve accessibility and user satisfaction.

This project successfully enhanced collaboration in the music community by building trust, encouraging creativity, and delivering an exceptional user experience.