Role
Senior Product Designer

Project Space
IoT-based Digital Platform
0-1 Projects
B2B
B2C
SaaS

I joined MYCITY, a company specializing in behavior analysis technology through IoT devices, as a Product Designer to redesign their website and app. My goal was to enhance clarity and usability, ensuring their complex services were effectively communicated and user-friendly.

Additionally, I contributed to the design of “MyPlace for Office”, an IoT-powered smart office service that helps employees find optimal workspaces, track colleagues, and manage office resources efficiently.

The MYCITY website previously lacked depth and clarity, making it difficult to explain its advanced IoT solutions, including:

• Colleague Location Tracking

• Air Conditioning Control

• Shared Space Congestion Monitoring

• Workplace Analytics / Visualization

Hypothesis

• Illustrations would effectively communicate MYCITY’s services while avoiding visual clutter.

• An intuitive interface would improve engagement and comprehension for website and app users.

Website Redesign

• Used illustrations to simplify complex IoT concepts and enhance visual appeal.

• Developed a comprehensive design system for consistency across platforms.

MyPlace for Office App Design

• Created a user-friendly interface for location tracking, air conditioning control, and congestion monitoring.

• Focused on clear navigation and minimalistic layouts to streamline usability.

Enhanced Features

• Expanded the website with instructional visuals to improve service understanding.

• Integrated real-time data visualization for workplace tracking and optimization.

Impact

• The redesigned website improved user understanding and client engagement by presenting MYCITY’s services clearly.

• The MyPlace for Office app streamlined employee tracking, gaining positive feedback for its usability and workplace optimization features.

Learning

• Simplified visuals, such as illustrations, are effective in explaining complex IoT services.

• User-friendly designs paired with advanced IoT technology improve client trust and platform adoption.

• Integrating user feedback into design strategies ensures seamless, scalable solutions.

This project positioned MYCITY as a leader in behavior analysis and IoT technology, delivering tools that enhance workplace productivity and user experience.