Art DirectionBrandingDigital DesignWeb
Jan 2019 - Oct 2022
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01 / The Challenge

As the lead UI/UX Designer for "FRONT-END.AI," I was charged with creating a new service that assists coders by automatically converting design compositions from image files (JPEG, PNG, etc.) or Plugin files (JSON) into code.

Targeting coders with 1-5 years of experience, the service needed to significantly reduce their workload and streamline the preparation of numerous design comp pages.



02 / The Story

To meet these requirements, I first assessed the service's functionality and usability before crafting the UI/UX and overall design system.

Understanding the importance of aligning with actual coder needs, I initiated user feedback collection post-launch to refine the service's functionality. Through user testing, we pinpointed essential features and gathered insights on user preferences.

Incorporating this feedback, we rapidly introduced new features addressing user concerns, enhancing the service's practicality, functionality, and user-friendliness. My efforts resulted in a tool that effectively meets the needs of our target audience.



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