Role
Senior Product Designer

Project Space
Interactive Mobile Design
Education
B2C
Growth Design

Flight of Dreams was an aviation-themed experience that operated from October 12, 2018, to March 31, 2021. Centered on the Boeing 787 Dreamliner, it combined commerce, exhibitions, and entertainment. This collaboration between teamLab and Chubu Centrair International Airport used a full-scale Boeing 787 and cutting-edge digital technology to offer immersive experiences.

The project earned the 2019 Good Design Award for its innovative integration of commerce, exhibitions, and entertainment.

I led the UX/UI design and project management for the accompanying app, transforming the airport from a “transit hub” into a destination for learning and entertainment.

Flight of Dreams offered a large-scale aviation-themed entertainment space in a public airport, creating a unique experience for families, aviation enthusiasts, and visitors. It aimed to inspire wonder about aviation while blending education and entertainment.

Flight Park, designed by teamLab, combined interactive digital content with a full-scale aircraft display, helping visitors explore airplane manufacturing, aviation careers, and flight principles.

Hypothesis

• Interactive app features like quizzes and part-collection activities would boost visitor engagement.

• Airports could be transformed into destinations offering learning and entertainment.

• Integrating digital technology with physical spaces would create engaging, stimulating experiences.

Interactive App Design

• Quizzes and Educational Content: Teaching visitors about airplane manufacturing and the aviation industry.

• Walk-and-Complete Encyclopedia: Encouraging visitors to explore the Boeing 787, collect parts, and complete a virtual encyclopedia.

• Stamp Rally and Location-Based Services: Promoting exploration of the facility, blending physical and digital experiences.

Transforming Public Space
A full-scale aircraft combined with advanced technology turned the airport into an accessible entertainment destination, adding learning and fun to its traditional role.

• Exhibition Duration

  2.5years

• Total Visitors

  4M+

• App Downloads

  3M+

Impact

• Visitor Growth: Welcomed over 500,000 visitors in 100 days and 1 million in 232 days, attracting 1.6 million annually during its operation.

• Award Recognition: Received the 2019 Good Design Award for its innovative approach.

• Blending Learning and Fun: The app and exhibits successfully combined education and entertainment, offering fresh aviation insights.

• Reimagined Airport Space: Turned the airport into a destination for unique experiences beyond transit.

Learning

• Technology and Transformation: Digital technology can redefine public spaces and create unique value.

• Curiosity and Engagement: Designs that spark curiosity and active participation effectively engage diverse visitors.

• Bold Execution: Combining full-scale aircraft with interactive technology demonstrated the power of innovative ideas.

This project showcased how blending technology, education, and entertainment can create immersive experiences and redefine public spaces.