Role
Lead Product Designer

Project Space
AI-Powered Human Rights Platform
0-1 Projects
B2B
B2C
Growth Design
SaaS

In response to the growing focus on “Business and Human Rights,” coe launched a service to eliminate human rights violations by capturing workers’ voices and assessing corporate human rights risks.

Using AI, coe analyzes data from internal and external sources to uncover hidden risks, evaluate severity, and prioritize improvements, streamlining human rights due diligence for companies.

As the Lead Product Designer from the project’s inception, I created the brand design system, service-related designs, and UX/UI for web and app interfaces. Currently, I continue to enhance features and develop new functionalities to ensure coe evolves into an essential platform that empowers workers, transforms corporate behavior, and contributes to a better world.

coe provides a platform for workers to anonymously and safely report workplace concerns. It addresses challenges like hesitance to use company consultation channels by offering a secure and user-friendly solution.

Key Features of coe

• Anonymity: Ensures workers can safely share concerns.

• AI Analysis: Identifies human rights risks and prioritizes solutions.

• Educational Resources: Provides content to raise awareness and support learning.

Hypothesis

• A secure, intuitive platform will encourage workers to participate and share concerns.

• AI-powered analysis will help companies address issues efficiently.

• A trustworthy brand design will build confidence among workers and companies.

Brand Design System
A cohesive design system emphasizing transparency and trust was created to engage workers and companies alike.

User-Centered UX/UI Design
The interfaces were designed for simplicity, anonymity, and ease of use, with secure messaging and educational content to enhance engagement.

AI Integration
AI analyzes worker feedback, delivering actionable risk assessments to help companies prioritize improvements.

Impact

• Safe Reporting: Anonymity and security empowered workers to voice concerns without fear.

• Efficient Risk Assessment: AI-enabled companies to identify and address risks effectively.

• Awareness Building: Educational content fostered understanding of human rights issues.

• Trust Built: A reliable design system earned credibility with workers and companies.

Learning

• Trust Drives Engagement: Anonymity and safety were key to encouraging participation.

• AI’s Value: AI-powered insights streamlined communication and problem-solving.

• Balanced Design: Addressing both worker and corporate needs was critical for success.

coe continues to amplify workers’ voices and drive corporate transformation. As lead designer, I remain dedicated to refining features and adding value to support its mission.