Role
Lead Product Designer

Project Space
Referral Marketing
0-1 Projects
B2B
B2C
SaaS

btwn is an innovative promotional platform transforming referral marketing with a cashback system that benefits both businesses and consumers. By incentivizing word-of-mouth marketing, btwn enhances customer engagement, strengthens brand loyalty, and increases revenue for partner businesses.

As the Lead Product Designer, I led the end-to-end design strategy, overseeing brand direction, corporate identity, UX/UI design, and the development of both the B2B dashboard and B2C app. My role was to create a cohesive and user-friendly experience across all digital touchpoints, ensuring that businesses and consumers could seamlessly interact with the platform.

btwn empowers businesses by providing a network that drives sales and customer retention through word-of-mouth referrals. Consumers play an active role in marketing by earning cashback rewards when referring friends.

How the Service Works

• Businesses join btwn and create a profile.

• Consumers access these profiles via the app and visit partner businesses.

• Consumers refer friends, and when their referrals make purchases, they earn cashback rewards.

• Automated technology tracks referrals and ensures seamless reward distribution.

Hypothesis

• A user-friendly, visually engaging platform will drive participation from both businesses and consumers.

• Word-of-mouth marketing will be more effective in increasing sales and loyalty than traditional paid advertising.

Comprehensive UX/UI Design and Branding

I designed and implemented a holistic digital experience that seamlessly connected businesses and consumers:

• B2B Dashboard: Created an intuitive interface allowing businesses to manage referrals, track customer engagement, and optimize their marketing strategies.

• B2C App: Developed an engaging, easy-to-use app that lets consumers participate in referral programs, track rewards, and discover partner businesses.

• Marketing / Visual Assets: Designed promotional content, ensuring branding consistency across social media, blogs, and print materials.

Consumer-Centric Messaging Strategy

• Established a consistent, user-friendly tone aligned with btwn’s mission of empowering businesses and consumers.

• Developed a seamless onboarding experience to ensure effortless adoption for new users.

• Registered businesses

  +230

• App MAUs

  +65%

• App Downloads

  5K+

Impact

• Revolutionized Referral Marketing: Empowered consumers to actively engage in marketing while enabling businesses to grow through a trusted referral network.

• Increased User Engagement: Simplified UX/UI and visually appealing design encouraged higher participation from both B2B and B2C users.

• Expanded Growth Potential: Successfully connected e-commerce and local businesses, unlocking new opportunities for sustainable word-of-mouth marketing.

Learning

• Scalability of Word-of-Mouth Marketing: Automated referral tracking proved that organic recommendations can be an effective and scalable growth strategy.

• The Power of Holistic Branding: Maintaining a consistent visual and messaging strategy across all platforms significantly enhanced trust and usability.

• User-Centric Design is Key: Focusing on a frictionless experience was essential to increasing adoption and engagement among businesses and consumers.