Role
Lead Product Designer

Project Space
AI-Powered Payment
FinTech
B2B
B2C
SaaS

AuthPay is an AI-powered smart wallet that transforms the payment experience in restaurants, bars, and cafes. It automatically selects the most optimal payment method for each transaction, maximizing rewards for customers while offering personalized dining experiences based on food preferences and past orders.

As the Lead Product Designer, I led UX/Product Design, Visual Design, Design System, Mobile Design, Web Design, and Branding, contributing to the development of AuthPay’s user experience and cohesive brand identity.

AuthPay integrates NFC tags with POS systems to provide a seamless order and payment process, enhancing revenue and customer loyalty through personalized recommendations and smart upselling.

Hypothesis

• AI-driven payment optimization will maximize customer rewards and satisfaction.

• Personalized dining experiences will strengthen customer loyalty and encourage repeat visits.

• A simple onboarding process will support fast adoption by businesses.

• Block Convey’s data integration will enhance security and scalability for long-term growth.

Payment Optimization
AI automatically selects the best payment method for each transaction, maximizing customer rewards.

Personalized Dining Experience
Tailored menu recommendations and smart upselling based on customer preferences and past orders.

Quick Onboarding
NFC tag installation and POS integration are completed within a week to enable fast implementation.

NFC and QR Code Integration
Contactless ordering and payments via NFC tags, with QR codes as a backup option for all devices.

Customizable Design
NFC tag designs are tailored to match the venue’s interior, enhancing brand identity and customer experience.

Impact

• Increased User Engagement and Trust: Personalized recommendations and optimized rewards improved customer satisfaction and loyalty.

• Increased Sales: Smart upselling and tailored services led to higher average order values and customer retention.

• Secure Data and Scalability: Leveraging Block Convey’s decentralized data stack ensured secure, scalable data management and future growth.

• Scalable Growth: The partnership enabled expanded data-driven services and user-centric solutions.

Learning

• Importance of Personalization: Personalized experiences drive customer engagement and encourage repeat visits.

• Efficiency of Simple Onboarding: NFC and QR code integration lowered barriers to adoption and accelerated deployment.

• Value of Strategic Partnerships: Collaborating with Block Convey facilitated the development of scalable ecosystems and enhanced data utilization.

• Secure Data Management: Decentralized data technology played a key role in protecting customer information while supporting business growth.

This project showcased how AI-powered payment optimization and personalized services enhance customer experiences and drive business growth. As the Lead Product Designer, I continue to support AuthPay’s growth and innovation.