Role
Senior Product Designer

Project Space
E-commerce
B2C
Growth Design

In early 2021, I joined Bunshi Mask as a UX/UI Designer to revamp their e-commerce site during the COVID-19 pandemic. The client aimed to establish a premium brand identity by showcasing their unique materials and technology, standing out in a competitive market.

Bunshi Mask offers the thinnest mask, reimagining every element—materials, stitching, silhouette, and filters. Trusted by over 160 medical facilities, it has sold over 300,000 units, making it a reliable and popular product.

The goal was to highlight the mask’s superior quality and innovation digitally, while ensuring a seamless shopping experience to boost sales and engagement.

Hypothesis

• Optimizing the sign-up, cart, and checkout flows would increase conversions.

• Interactive 3D models would enhance product perception and engagement.

• Consistent branding and authentic customer feedback would drive traffic and sales.

Enhanced E-Commerce UX

• Redesigned the sign-up, cart, and checkout flows for a seamless shopping experience.

Interactive 3D Visualization

• Created 360-degree 3D models for customers to explore mask designs and features digitally.

• Used brand colors in the 3D model backgrounds to strengthen identity and differentiate products.

Unified Branding and Social Strategy

• Developed consistent, on-brand copywriting for product pages.

• Redesigned social media to feature real customer feedback, boosting trust and engagement.

• Cumulative Sales

  300K+

• Adoption by Medical Facilities

  160+

Impact

• Improved UX increased sales and traffic while strengthening brand identity.

• Trusted by 160+ medical facilities, achieving over 300,000 units sold.

• Featured authentic customer feedback enhanced trust and engagement.

Learning

• Interactive visualization improves customer understanding and premium product engagement.

• Seamless UX in shopping flows is critical for high conversion rates.

• Real customer feedback builds trust and drives sales effectively.

This project successfully elevated Bunshi Mask’s e-commerce presence, driving measurable results and enhancing brand value.