La Hee Hong

LAHEEHONG

ホンラヒ

Hi there!

I am a Product Designer and Art Director with a strong foundation in graphic design, dedicated to crafting impactful, user-centered solutions. Originally from Seoul, South Korea, I spent nearly two decades in Tokyo before transitioning to New York, where I currently serve as Head of Creation for a tech startup while partnering with clients across New York, Tokyo, and Seoul.

With expertise in blending intuitive design and creative strategy, I drive business growth and elevate brand experiences. My global perspective, collaborative approach, and commitment to excellence enable me to deliver designs that seamlessly align user needs with organizational objectives, ensuring measurable impact and lasting value in every project.

I love
E.T.
Beer
Board Games
Flowers
Cats
Travel
Camping

Services

  • Product Design
  • Art Direction
  • Branding
  • Design System
  • UX Design
  • UI Design
  • Web Design
  • Mobile Design
  • Visual Design
  • Prototyping
  • Wireframing
  • User Flows
  • Mockups
  • HTML & CSS

Jan 2018 - Present

Freelance Designer
PIDASAKU · Self-employed / based US and Japan

As a Freelance Designer, I collaborate with clients to create tailored design solutions that meet user needs and tackle complex business challenges. My expertise encompasses Product Design, Art Direction, Design Systems, and Interactive and Visual Design. Additionally, through PISADAKU—a design company dedicated to supporting artists—I focus on discovering emerging talent, empowering established creatives, and fostering connections among like-minded artists across New York, Tokyo, and Seoul.

Jun 2020 - Present

Head of Creation
btwn / New York, US

I lead the development of the company's branding, corporate identity, and visual design across all products, including the website, a B2B dashboard, and a B2C mobile app. My design approach is holistic, ensuring every element aligns seamlessly with the overall brand identity.

Sep 2021 - Present

Senior Product Designer, Art Director
Goodpatch · Contract / Tokyo, Japan

Goodpatch Anywhere is a global design team that transcends physical boundaries. As a Product Designer and Art Director, I specialize in crafting impactful designs across SaaS, B2B, and B2C projects, seamlessly integrating strategy and creativity to achieve meaningful results.

Apr 2022 - Apr 2023

Senior Product Designer, Consultant
Sotheby's · Contract / New York, US

I focused on designing growth-oriented website features like payments, accounts, and shipping, improving UX and UI with cohesive design systems and effective animations. I also developed prototypes and wireframes and collaborated closely with departmental teams to enhance functionality and ensure design effectiveness.

Sep 2015 - Apr 2018

Senior Product Designer, Project Manager
TeamLab / Tokyo, Japan

As a Product Designer, I collaborated with global clients including Disney, All Nippon Airways, the National Museum of Singapore, and SHISEIDO, creating B2C mobile apps and interactive visuals. By partnering with cross-functional teams and stakeholders, I played a key role in driving the success of each project.

Apr 2010 - Aug 2015

Web Designer, Graphic Designer
ORO / Tokyo, Japan

As the Lead Web Designer for renowned Japanese brands like Lion, Kirin, AEON, and Yakult, I worked closely with marketing teams to deliver outstanding design solutions spanning website development, graphic design, and marketing initiatives.

Apr 2012 - Apr 2013

Graphic Designer
omdr / Tokyo, Japan

At the award-winning design studio omdr, I focused on creating physical designs for high-end brand marketing, partnering with prestigious brands like Franck Muller, Cartier, and Loewe. These experiences refined my ability to highlight visual elegance and convey information seamlessly through sophisticated and luxurious design.

Apr 2006 - Mar 2010

Bachelor of Design - Graphic Design
Tama Art Univerity / Tokyo, Japan

Sep 2008 - Mar 2009

Pacific Rim - International Exchange Program, Industrial and Product Design
ArtCenter College of Design / Pasadena, US

Let’s start
a project

Feel free to reach out if you want to collaborate or just to say hello!

Send an E-mail